The purpose of marketing is to create and bring to market a product or service that people will buy. Marketing is the overall mix of activities that you undertake to get your product or service to market – to actually purchase, use and evangelize. Successful marketing rests on the best balance of levers within the mix, a deep and thorough understanding of the market/audience you are trying to reach, and a genuine desire to improve that market based on their wants and needs.
We understand that each business is different, therefore will analyze and personalize your company’s marketing plan based on your needs, goals and target market.
The purpose of PR is to build relationships with all stakeholders – not just current and potential customers. PR smoothes the way. It creates a favorable operating climate in which it is easier to market, expand and be viable. PR is the set of activities, usually earned (but often triggered by a paid campaign), that are meant to drive the “top of the funnel”.
The PR plan is more complex and involves a creative vision. We will assist you in every step of the way and share your vision with the public through the use of media – traditional and non-traditional – using key messages, delivered in the right markets, via engagement methods. Our ultimate goal is to drive awareness, consideration and intent and also to reinforce the value and decision of doing business with you.
C & D Consulting, the event management and marketing division of Royal Events Group, is the proud partner to several large event production companies in the Washington DC metro area, developing event and vendor management marketing strategies customized for each particular event and/ or client.
We are assisting both Festival Organizers and Participating Vendors with any needs they may have in order to make their event a success.
Content Marketing
Online marketing, and especially content marketing, is a great way to market your product to your audience as the Internet allows you to get to know your target like never before. We assist you with the creation and sharing of online material (such as videos, blogs and social media posts) to stimulate interest in your company’s products or services.
We are creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting your brand.
Business Networking Events
Business networking events are some of the best ways to connect with people face to face, engage with them and also set up a platform for future business deals.
Come join our network of business professionals, together with our signature group ~ Professional Women in DMV at our networking events. Bring your business cards and connect with women professionals in the area, while enjoying a glass of wine at some of the well known restaurants in the Washington DC metro area.
We are hosting educational sessions on a regular basis which are created especially for business professionals to help them improve or expand their skills in different areas and industries.
Check our calendar for the dates and times of the upcoming Educational Sessions and Networking Events created for all business professionals in the Washington DC area.